This accessibility statement describes how IDEAL OF SWEDEN works with digital accessibility and how you can report any accessibility issues to us.

It is important to us that as many people as possible can use our website, regardless of ability, individual needs or the assistive technology they use. We therefore continuously work to improve the accessibility of our website and create an inclusive and user-friendly shopping experience for all our customers.

Accessibility of our digital services

This statement describes the accessibility of IDEAL OF SWEDEN’s website and our digital e-commerce services.

Description of the service

IDEAL OF SWEDEN’s website offers e-commerce services for fashion and lifestyle products, such as phone cases, phone accessories, bags and other accessories.

On the website, you can, among other things:

• Search for and explore products.
• Filter products by, for example, phone model, category and collection.
• View product information, images, prices and offers.
• Add products to your shopping cart and complete purchases.
• Select delivery and payment options.
• Contact our customer service team for assistance with questions about products, orders, deliveries and returns.

The website is designed for use on mobile phones, tablets and computers. It works best with modern browsers and up-to-date versions of commonly used assistive technologies and screen readers, such as NVDA and VoiceOver.

IDEAL OF SWEDEN AB is responsible for the website and actively works to ensure that our digital services comply with relevant accessibility requirements. We continuously identify and address accessibility issues.

Relevant accessibility requirements

We strive to make our website as accessible as possible so that it can be used regardless of individual needs, disabilities or assistive technologies.

Our digital services should be:

Perceivable: Information and user interface components should be presented in ways that users can perceive.

Operable: Navigation, functions and interactive components should be usable in different ways, including by keyboard.

Understandable: Information, instructions and functions should be clear and easy to understand.

Robust: Content should be reliably interpreted by different browsers, user agents and assistive technologies.

How the service meets accessibility requirements

We work to ensure that our website complies, to the greatest extent possible, with the European standard EN 301 549 and the Web Content Accessibility Guidelines (WCAG) 2.1, levels A and AA.

As part of our accessibility efforts, we aim to:

• Use sufficient contrast between text, backgrounds and interactive components.
• Provide text alternatives for relevant images.
• Enable navigation and use of the website by keyboard.
• Create a clear and logical heading structure.
• Use understandable links, buttons and instructions.
• Provide clear error messages and guidance in forms and during checkout.
• Ensure that focus indicators are visible during keyboard navigation.
• Build content and components using standardised and semantic code.
• Create a consistent structure and placement of recurring functions.
• Make the website compatible with commonly used assistive technologies, such as screen readers.

We also work to increase awareness and knowledge of digital accessibility within our design, content and development teams.

Description of testing methods

IDEAL OF SWEDEN assesses accessibility through a combination of automated and manual testing.

As part of our ongoing work, we may use:

• Automated tools to identify technical accessibility issues.
• Manual checks of keyboard navigation and focus order.
• Testing with screen readers and other assistive technologies.
• Reviews of colour contrast, text sizes and readability.
• Checks of forms, product selections, navigation and checkout functionality.
• External audits and accessibility experts where relevant.

Identified issues are documented, prioritised and addressed continuously as part of the development and maintenance of the website.

How do I report an accessibility issue?

Have you discovered something that does not work or makes it difficult to use or shop on our website? We appreciate your feedback and would like to know how we can improve your experience.

Please contact our customer service team and describe:

• Which page or function the issue relates to.
• What you were trying to do.
• What did not work.
• Which browser, device or assistive technology you were using.

We will try to adapt our communication and support based on what works best for you.

If you are not satisfied with how we handle your case, you can contact the Swedish Post and Telecom Authority (Post- och telestyrelsen, PTS), which is the supervisory authority for accessibility requirements relating to e-commerce services.

Last updated: 4 September 2026